RETAIL ACTIVATION SOLUTIONS
CUSTOM Temporary POS DisplayS
Design & Production
Creative, high-impact point of sale displays that bring brands to life and influence shoppers at the moment of purchase.
SEMCOM specialises in the design, development and production of custom temporary point of sale (POS) displays that help brands stand out in competitive retail environments. From eye-catching floor stands and counter displays to elaborate promotional installations and spectacular displays, we create innovative retail merchandising solutions that attract attention, strengthen brand visibility and encourage shopper engagement.
With over 25 years of experience in retail activation and POS display production, we understand the balance between creative impact, structural functionality, manufacturing efficiency and commercial practicality. Our team works closely with brand managers, marketing teams and procurement professionals to develop displays that not only look exceptional but are engineered to perform in real retail environments.
Our capabilities extend across creative concept development, structural design, prototyping, print production, material selection, local and offshore manufacturing, assembly, kitting and national distribution. Whether you require a single custom display format, a short-run promotional activation or thousands of units for a coordinated national retail rollout, SEMCOM offers the expertise, flexibility and production network to deliver solutions suited to your brand, budget and timeline.
Temporary Displays Designed to Perform in Store
A successful POS display needs to do more than look good.
It must fit the available retail space, support the product weight, be easy to replenish and communicate clearly in a busy shopping environment.
Our team considers these requirements from the earliest design stages, helping turn a creative idea into a display that is practical to manufacture, distribute and install.
Whether you need a compact counter unit or a freestanding promotional display, we can help develop a format that balances brand impact, function and commercial value.
Our Temporary POS Display Formats
Floor Bins, Floor Displays & Freestanding Display Units (FSDUs)
Capture shopper attention and maximise product visibility with custom-designed Floor Bins, Floor Displays and Freestanding Display Units (FSDUs).
These versatile POS displays create prominent branded merchandising opportunities in high-traffic retail areas, ideal for product launches, seasonal promotions and everyday retail activation.
SEMCOM designs and produces everything from cost-effective cardboard floor bins and multi-tiered shelving units to premium, creatively shaped displays featuring striking graphics, dimensional elements and integrated product merchandising. Engineered for stability, easy assembly and efficient replenishment, our displays are tailored to retailer requirements, product specifications and campaign budgets. Suitable for pharmacies, supermarkets, convenience stores and specialty retailers, they combine strong visual impact with practical functionality to help brands stand out and drive sales.
POS Dump Bins & Promotional Bins
Create standout merchandising opportunities with custom-designed POS Dump Bins that combine high-impact branding with convenient product accessibility.
Ideal for impulse purchases, seasonal promotions and high-volume product merchandising, these versatile freestanding displays attract shopper attention in busy retail environments.
SEMCOM designs and produces a wide range of dump bins, from cost-effective printed cardboard units to uniquely shaped, themed displays featuring striking graphics, die-cut headers and integrated product compartments. Engineered for durability, easy assembly and efficient replenishment, our dump bins are tailored to your product requirements, retailer specifications and campaign budgets. Perfect for pharmacies, supermarkets, convenience stores and specialty retailers, they deliver maximum promotional impact while making effective use of valuable retail floor space.
Counter Displays & Countertop POS Units
Capture shopper attention at the point of purchase with custom-designed Counter Displays and Countertop POS Units that maximise product visibility in compact retail spaces.
Ideal for impulse purchases, new product launches and promotional campaigns, these versatile displays turn valuable counter space into high-impact branded merchandising opportunities.
SEMCOM designs and produces everything from cost-effective cardboard counter units and tiered product trays to creatively shaped displays featuring die-cut headers, striking graphics and integrated product compartments. Tailored to your products, brand identity and retailer requirements, our counter displays combine eye-catching design with practical functionality, making them ideal for pharmacies, supermarkets, convenience stores and specialty retailers.
Wing Units, End-Cap, Shelf & In-Aisle POS Displays
Maximise brand exposure and capture shopper attention with custom-designed Wing Units, End-Cap, Shelf and In-Aisle POS Displays that transform high-traffic retail spaces into impactful merchandising opportunities.
SEMCOM designs and produces a wide range of solutions, from space-efficient clip-on wing units and shelf displays to larger end-cap installations and freestanding in-aisle displays. Featuring bold promotional graphics, integrated product shelving and practical merchandising functionality, our displays are tailored to retailer specifications, product requirements and campaign objectives. Ideal for supermarkets, pharmacies, convenience stores and specialty retailers, these versatile POS solutions enhance product visibility, encourage impulse purchases and deliver strong brand presence throughout the shopper journey.
Hotspot & Shelf POS Displays
Maximise brand visibility and encourage impulse purchases with custom-designed Hotspot and Shelf POS Displays that make products stand out in busy retail environments.
These compact, high-impact displays transform valuable shelf, counter and promotional spaces into engaging branded merchandising opportunities.
SEMCOM designs and produces a wide range of solutions, from printed cardboard shelf trays and product dispensers to multi-tiered displays with branded headers and promotional messaging. Combining creative design, structural functionality and cost-effective production, our displays are tailored to your products, retail requirements and campaign objectives. Ideal for pharmacies, supermarkets, convenience stores and specialty retailers, they enhance product presentation, improve shopper engagement and maximise limited retail space.
Store Dress up POS Materials & Signage
Enhance brand visibility and create a consistent retail presence with a comprehensive range of Store Dress up POS Materials and Signage.
SEMCOM designs and produces everything from shelf wobblers, shelf stripping, shelf shrouds and aisle invaders to promotional cubes, posters, bunting, hanging signage, joey pouches and brochure holders. These versatile, cost-effective POS solutions help brands highlight promotions, communicate key product benefits and capture shopper attention throughout the retail environment.
Available in a wide range of materials, formats and finishes, our promotional POS items can be supplied individually or combined into coordinated, store-specific campaign kits. Ideal for pharmacies, supermarkets, convenience stores and specialty retailers, they deliver impactful brand messaging across every stage of the shopper journey.
Integrated Retail Activations & Promotional POS Campaign Kits
Bring your retail campaigns to life with integrated POS activations that combine multiple display formats, promotional print materials and coordinated in-store branding.
SEMCOM designs and produces complete retail activation solutions, from floor stands, counter displays and spectacular installations to shelf talkers, wobblers, promotional signage and product embellishments.
We manage every element of the campaign, including creative development, production, assembly, kitting and national distribution. With store-specific POS kits tailored to individual retail locations, we ensure the right materials reach the right stores, ready for seamless implementation. Ideal for product launches, consumer promotions and national retail campaigns, our integrated approach delivers consistent brand impact across every retail touchpoint.
Pallet POS Displays – Full, Half & Quarter Pallets
Maximise in-store visibility and product exposure with custom-designed Pallet POS Displays, available in full, half and quarter pallet configurations.
Ideal for high-volume merchandising, seasonal promotions and major product launches, these displays create impactful branded destinations in supermarkets, grocery and other high-traffic retail environments.
SEMCOM designs and produces pallet displays that combine eye-catching graphics, creative structural elements and practical product accessibility, while considering retailer specifications, stability and replenishment requirements. From simple printed pallet surrounds to elaborate 3D promotional installations, our solutions can be supplied pre-packed and ready for efficient store rollout, helping brands achieve maximum impact with minimal in-store setup.
Spectacular POS Displays
Make an unforgettable impact in-store with custom-designed Spectacular POS Displays that transform everyday retail spaces into extraordinary brand experiences.
From oversized, themed structures and immersive product showcases to creative 3D installations, these high-impact displays are designed to capture attention, generate excitement and maximise shopper engagement.
SEMCOM combines innovative creative design, structural engineering and specialist production expertise to bring even the most ambitious concepts to life. Ideal for major product launches, seasonal promotions and national retail campaigns, our spectacular displays deliver maximum visual impact while integrating practical product merchandising and retail functionality.
Pre-Assembled & Pre-Packed POS Displays
Streamline retail rollouts with pre-assembled and pre-packed POS displays that arrive at stores fully stocked and ready for merchandising.
SEMCOM manages the complete process, from display production and assembly to product loading, protective packing and distribution.
Our displays can be pre-filled with products, fitted with custom-designed transit fillers and protective inserts to prevent movement and damage, and packed into purpose-designed outer shipping cartons for secure transportation.
Engineered for efficient handling, transport and store installation, these retail-ready solutions minimise in-store labour, reduce setup time and ensure consistent product presentation across every location. Ideal for national retail campaigns, product launches and promotional rollouts, our pre-packed POS displays deliver convenience, efficiency and maximum impact at the point of sale.
From Creative Concept to Retail-Ready Production
Our team works across the full development process, bringing together design, structural thinking, materials, print and production management. We can support concept development, prototypes, artwork, specifications, supplier sourcing, quality checks and campaign logistics, depending on the project scope.
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Brief & objectives — understand your product, retail channel, target quantity, budget and delivery requirements.
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Design & development — create a display format that considers visibility, footprint, strength and ease of assembly.
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Prototype & refinement — assess structure, graphics, product fit and retail practicality before production.
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Manufacture & print — coordinate appropriate materials, production methods and supplier options.
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Packing & rollout — plan flat-pack or assembled supply, kitting, storage and delivery where required.
Materials, Sustainability & Practical Design
Temporary displays are commonly produced using corrugated board, printed cartonboard and other materials selected for the application. Material choice affects appearance, load capacity, shipping efficiency, cost and end-of-life considerations. We help assess the options against your campaign requirements rather than applying a one-size-fits-all specification.
Where appropriate, we can explore material reduction, efficient pack formats and recyclable material options. Environmental claims should always be confirmed against the final specification and relevant recovery systems.
Local and Offshore Production Options
Different projects call for different manufacturing strategies. SEMCOM can assess local and offshore production options against order quantity, complexity, budget, timing, quality requirements and freight considerations. Our focus is on a practical solution that meets the brief, not simply the lowest unit price.
Industries and Retail Environments
SEMCOM designs and produces custom POS displays for a diverse range of industries and retail environments, including pharmacy, health and beauty, FMCG, grocery, convenience, household products, consumer electronics and specialty retail. With over 25 years of experience, we understand that each retail channel presents unique merchandising opportunities, shopper behaviours and operational requirements.
From compact pharmacy counters and shelf displays to high-impact supermarket floor stands, pallet displays and large-scale promotional installations, we tailor every solution to suit the products, available retail space and campaign objectives. Our expertise extends to retailer-specific display requirements, structural design, material selection, production and distribution, helping brands achieve consistent, effective merchandising across individual stores and national retail networks.
TEMPORARY POS DISPLAYS - Frequently Asked Questions
What is a temporary POS display?
A temporary point of sale display is a promotional merchandising unit generally designed for a defined campaign, product launch or retail period. Common formats include cardboard floor stands, dump bins and counter displays.
Can SEMCOM produce custom cardboard displays?
Yes. SEMCOM can assist with custom display design, structural development, print and production coordination. The appropriate material and construction depend on your products and retail requirements.
Can you help with both small and national campaigns?
We work on individual POS projects as well as multi-location retail programs. Quantities, lead times and manufacturing options are assessed against each brief.
Do you offer prototypes before production?
Prototype and sample development can be included where appropriate so structure, product fit, graphics and assembly can be reviewed before the production run.
Can displays be delivered flat-packed or assembled?
Depending on the design and logistics requirements, displays may be planned for flat-pack distribution, pre-assembly or campaign kitting. We can advise on the practical trade-offs.
Do you manufacture POS displays locally in Australia and offshore?
Yes. SEMCOM offers both **Australian-made and offshore POS display manufacturing**, providing flexibility across production costs, lead times, materials and quantities. Through our established network of local and international manufacturing partners, we source the most suitable production solution for each project. Whether you require fast-turnaround local production or cost-effective offshore manufacturing for larger volumes, we manage supplier selection, production specifications, quality control and delivery to ensure consistent results.
Can SEMCOM deliver POS displays locally, interstate and internationally?
Absolutely. SEMCOM provides local, interstate and international POS display distribution, managing everything from individual deliveries to complex, multi-location retail rollouts. Our logistics capabilities include warehousing, assembly, kitting, freight coordination and delivery tracking. Whether displays are delivered to a single store, multiple distribution centres or hundreds of retail locations, we coordinate the logistics to ensure efficient and reliable campaign execution.
Can SEMCOM manage the entire POS display project from concept to delivery?
Yes. SEMCOM provides a complete end-to-end POS display design, production and fulfilment service. Our capabilities include creative concept development, structural engineering, 3D renders and visualisations, prototyping, material selection, technical production specifications, local and offshore manufacturing, print production, quality control, assembly, kitting, warehousing and final delivery. With one experienced team coordinating every stage, we simplify project management, maintain quality and ensure creative concepts are translated into practical, retail-ready displays.
Does SEMCOM service all of Australia, Asia Pacific and international markets?
Yes. Based in Sydney, SEMCOM supports brands and retail marketing programs across Australia, New Zealand, the Asia-Pacific region and international markets. Our local and offshore production network enables us to coordinate POS display manufacturing and distribution across multiple locations and territories. From individual Australian retail activations to larger regional and international programs, we can develop tailored solutions to suit market requirements, production specifications and logistics arrangements.
What are the typical lead times for locally manufactured versus offshore POS displays?
Lead times depend on the display design, materials, order quantity, production complexity and delivery destination.
As a general planning guide:
- Australian production: Approximately 1–2 weeks following final artwork approval and production sign-off for straightforward POS displays, 2-4 weeks for large format floor displays.
- Offshore production: Approximately 5–8 weeks for manufacturing and sea freight to Australia, depending on production requirements, shipping schedules and customs clearance.
SEMCOM can assess both local and offshore manufacturing options to recommend the most suitable approach based on your budget, campaign launch date, quantities and quality requirements. Expedited production and air freight may also be considered for time-sensitive projects.