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Cardboard POS Display Design | Neutrogena Retail Activation Case Study | Semcom

Neutrogena x Coachella Priceline promotion point-of-sale display designed and produced by Semcom

Neutrogena Coachella Promotion

Semcom designed and produced a custom cardboard POS display suite for a high-impact Neutrogena retail promotion inspired by the Coachella festival. This FMCG in-store display solutions were created to maximise shopper engagement, elevate brand visibility, and deliver seamless retail execution across high-traffic environments in Australia.
By combining structural design, creative innovation, and scalable production, Semcom delivered a retail promotional display solution that stood out in-store while meeting the speed and quality demands of a national campaign.

CLIENT: 
Kenvue

CATEGORY:

Health and Beauty

RETAILER: 
Priceline Pharmacy

SERVICES:

Creative design • Industrial design • Production • Fulfilment

DELIVERABLES:
Combi-van floor display • 3D Gondola end • Hangsell
Security sleeve • Floor bin dress kit • Rep shirts
Off-location point-of-sale items

Neutrogena x Coachella Priceline promotion key visual designed by Semcom

CHALLENGE
Neutrogena required a custom POS display suite that would capture the energy and aesthetic of Coachella while aligning with their premium skincare positioning.
Key objectives included:

  • Creating a visually striking cardboard retail display stand and suite

  • Driving strong in-store presence and boost in store engagement within the competitive FMCG environments  driving conversion among young consumers

  • Delivering a solution that will attract new shoppers while also encouraging repeat purchase behaviour 

SOLUTION
Semcom developed a bold and engaging custom cardboard POS display suite that mirrored the Coachella  aesthetic into a retail-ready format.
The solution included:

  • A bespoke structural design combi van display that was engineered for stability and impact, curved panels integrated wheels and wrap

  • Lightweight, durable cardboard materials for efficient handling and installation 

This in-store display design balanced creativity with functionality, ensuring the unit performed both visually and operationally in national retail environments, creating a 3D shopping environment.

Neutrogena x Coachella Priceline promotion combi-van floor display render designed by Semcom
Neutrogena x Coachella Priceline promotion combi-van floor display, hangsell and cube designed and produced by Semcom
Neutrogena x Coachella Priceline promotion combi-van floor display and cube designed and produced by Semcom

PRODUCTION AND EXECUTION
The Neutrogena Coachella promotion achieved strong in-store impact through a highly visible and engaging FMCG display stand and point-of-sale suite.
Outcomes included:

  • Increased shopper engagement through standout design  of the cardboard POS displays

  • Enhanced brand presence and brand consistency  in competitive retail environments 

  • Smooth rollout supported by production-ready display engineering, efficient assembly and packing processes for retail distribution

RESULTS
The campaign boosted retail performance, elevating both shopper engagement and product discovery in-store. It brought in new audiences while reinforcing repeat purchasing behaviour, ultimately enhancing brand presence and creating a lasting connection with customers. 

+34%

SALES GROWTH

$375K

INCREMENTAL SALES

+8.3%

NEUTROGENA INCREASE IN PRICELINE

+15.3%

NEW SHOPPERS

+22.3%

REPEAT CUSTOMER

Neutrogena x Coachella Priceline cubes and poster designed and produced by Semcom
Neutrogena x Coachella Priceline promotion rep shirt designed and produced by Semcom
Neutrogena x Coachella Priceline promotion store event. Security sleeves, posters and DJs shirt designed and produced by Semcom
Neutrogena x Coachella Priceline promotion gondola end with shelf strips, side panels, cube and 3D header box designed and produced by Semcom
Neutrogena x Coachella Priceline promotion point-of-sale items - poster, wobbler, side panels and cube - designed and produced by Semcom
Neutrogena x Coachella Priceline promotion hangsell designed and produced by Semcom

Semcom specialises in custom POS display design, production, and retail activation solutions for leading FMCG and pharmacy brands across Australia.
Our capabilities include:

  • Creative POS display design 

  • Structural engineering for cardboard displays

  • End-to-end retail display manufacturing

  • Scalable production and supply chain integration 

We combine creativity, speed to market, and deep retail expertise to deliver high-performing in-store display solutions.

Contact Semcom to design your next 

Promotional POS Suite

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