Musashi Reaper Launch — Influencer Kit & Retail POS Display Suite
LET THE REAPER OUT OF THE CAGE!
Semcom delivered a Musashi Reaper influencer kit and POS display suite for a high-impact sports nutrition product launch. The campaign combined influencer marketing, retail POS and a bold fight-inspired design to build awareness across social media, gym retail and sports nutrition channels.
CLIENT:
Vitaco Health Australia
CATEGORY:
Sports Health
RETAILER:
Nutrition Warehouse
SERVICES:
Creative design • Industrial design • Production • Fulfilment
DELIVERABLES:
Influencer kit • Floor display • Counter unit
CHALLENGE
Launching Musashi Reaper in the competitive sports nutrition market required an influencer kit and POS display suite that could stand out fast. The brand needed strong unboxing appeal, social media engagement and retail POS that would attract attention and support sell-through in-store.
SOLUTION
Semcom created a custom Musashi influencer kit with an octagonal cage-fight design, mesh insert and Reaper silhouette. The campaign extended into retail with a metal floor display utlising adjustable shelves, 3D header graphics and industrial finishes for a unified POS rollout.
RESULTS
The Musashi Reaper influencer kit drove strong product reveal content on social media, while the POS display suite reinforced the campaign in-store. This integrated influencer marketing and retail POS approach gave Musashi Reaper a cohesive launch with strong visibility across key customer touchpoints.
INFLUENCER KIT Octagonal unboxing kit with cut-through metal mesh insert lid and Reaper silhouette cut-out — engineered to drive social sharing.
METAL FLOOR DISPLAY BIN Powder-coated black sand-finish steel with mesh side panels, adjustable wheeled shelves, 3D Reaper graphics and raised-print Musashi logo.
2-TIER COUNTER UNIT Corrugated cardboard with graphic-printed steel mesh panels and dramatic 3D Reaper header
KEY MATERIALS Powder-coated steel · Metal mesh · Corrugated cardboard · Raised-print offset graphics · Die-cut 3D silhouette
