RETAIL ACTIVATION SOLUTIONS
Custom Permanent POS Displays & Retail Fixtures
Create a lasting brand presence in store with permanent point of sale displays designed for durability, everyday use and standout retail presentation.
SEMCOM designs and produces exceptional displays that inspire and captivate your customers, creating memorable in-store experiences that drive sales and build brand loyalty. We pride ourselves on being a powerhouse of creativity, talent, and expertise in designing, manufacturing, and delivering permanent retail display solutions of every type.
Whether you are introducing a new retail fixture, refreshing a branded space or rolling out a consistent display across multiple stores, we bring together creative design, material selection and practical manufacturing to turn your brief into a functional and compelling retail solution.
​Beautiful, Functional,
Thoughtful & Engaging Design
Our dedicated, multidisciplinary team boasts years of experience, and we are committed to crafting beautiful, high quality displays that are tailored to your unique requirements.
With over 25 years in the industry, we have built a solid reputation for our innovative, affordable, and customer-centric approach to retail display solutions. No project is too small or too big for us to take on, and we are confident in our ability to help you achieve your in-store goals.
PERMANENT POS DISPLAY -
Built for Long-Term Retail Impact
Permanent retail displays need to perform over time. Beyond brand appearance, they must consider stability, product access, replenishment, cleaning, wear, store layout and installation requirements.
Our approach brings these factors into the design and production process so the finished fixture works for the brand, the retailer and the shopper.
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We focus on solutions that balance presentation, functionality, durability and the realities of commercial production.
PERMANENT POS Display TYPES
Your products and brands come in all shapes and sizes, and so too do the displays required to showcase them in-store.
From the very small and simple product glorifier, to the complicated and grand in store retail shelving bay, SEMCOM has the experience and expertise to assist you on achieving your in-store goals.
Each type of display has a specific purpose, and we are here to ensure that your in store presence is performing at its ultimate through the way your product is displayed, attracts and engages with your customer, and communicates your product benefits and overall brand essence.
No matter the size or scale, SEMCOM is here to help
Permanent POS Product Glorifiers
Showcase your products with custom-designed POS glorifiers that capture attention and elevate your brand in-store.
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SEMCOM designs and produces premium product glorifiers that place your products centre stage, combining creative presentation with functional retail design.
Ideal for showcasing hero products, new launches and premium ranges, these displays can incorporate acrylic, metal, timber, illuminated graphics, interactive elements and integrated product demonstrations.
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From compact countertop glorifiers to sophisticated branded display units, we create tailored solutions that enhance product visibility, encourage shopper engagement and deliver a memorable retail experience.
Permanent POS Counter Displays & Countertop POS Units
Maximise product visibility and encourage impulse purchases with custom-designed countertop POS displays.
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SEMCOM designs and produces premium counter displays that showcase products in high-visibility retail locations, including checkout counters, service desks and promotional areas. From compact product holders and branded display trays to multi-product countertop units, our displays combine attractive presentation with practical merchandising functionality.
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Manufactured using materials such as acrylic, metal, timber and durable printed substrates, each display can be tailored to your brand, product dimensions and retail environment.
Ideal for beauty, skincare, pharmacy, FMCG and specialty retail, our countertop displays help maximise limited counter space, improve product accessibility and encourage shopper engagement at the point of purchase.
Permanent POS Shelf Displays
Maximise shelf visibility and create a stronger brand presence with custom-designed permanent POS shelf displays.
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SEMCOM designs and produces durable, high-quality shelf displays that organise products, enhance presentation and help brands stand out in competitive retail environments. From branded shelf trays and product organisers to tiered displays, shelf inserts and integrated merchandising units, our solutions are tailored to maximise available shelf space and improve product accessibility.
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Manufactured using materials such as acrylic, metal, timber and durable plastics, our permanent shelf displays can incorporate custom product dividers, price ticket holders, branded graphics and modular components.
Ideal for supermarkets, pharmacies, beauty, FMCG and specialty retail, each display is designed for long-term use, easy replenishment and consistent brand presentation.
Permanent Floor Displays & Freestanding POS Units (FSDUs)
Create maximum in-store impact with custom-designed permanent floor displays that showcase your products and strengthen brand visibility.
SEMCOM designs and produces durable, freestanding POS display units (FSDUs) that combine striking visual presentation with practical merchandising functionality.
From compact floor stands and multi-tier shelving units to premium branded display fixtures, our solutions are engineered to maximise product visibility, optimise retail floor space and encourage shopper engagement.
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Manufactured using materials such as metal, acrylic, timber and durable plastics, our permanent floor displays can incorporate adjustable shelving, custom product holders, illuminated signage and integrated branding.
Ideal for pharmacy, FMCG, health and beauty, consumer electronics and specialty retail, each display is designed for long-term durability, easy replenishment and consistent brand presentation across retail environments.
Permanent Retail Display Cabinets & Branded Merchandising Bays
Create a premium, organised retail presence with custom-designed permanent display cabinets and branded merchandising bays.
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SEMCOM designs and produces permanent retail display cabinets and merchandising fixtures that showcase extensive product ranges while delivering a consistent, high-impact brand presentation.
From freestanding skincare and cosmetics cabinets to integrated pharmacy bays and multi-tier retail shelving systems, our displays combine premium finishes with practical product organisation.
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Manufactured using durable materials such as metal, acrylic, timber and engineered panels, our display cabinets can incorporate illuminated signage, adjustable shelving, product dividers, category labelling and integrated promotional graphics.
Ideal for pharmacy, beauty, healthcare and specialty retail, each solution is designed to maximise product visibility, simplify replenishment and create a cohesive branded shopping experience.
Interactive POS Displays & Digital Retail Demonstration Units
Bring products to life with custom interactive POS displays that engage shoppers and create memorable in-store experiences.
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SEMCOM designs and produces interactive retail displays that combine innovative technology with premium permanent POS fixtures.
From touchscreen kiosks and digital product demonstrations to illuminated displays, integrated audio and hands-on product testing stations, our solutions encourage shoppers to explore product features and experience brands firsthand.
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Custom-engineered using durable materials such as metal, acrylic, timber and specialist components, our interactive displays can incorporate digital screens, sensors, lighting, secure product mounts and branded graphics.
Ideal for consumer electronics, healthcare, beauty, home appliances and specialty retail, each display is designed to enhance customer engagement, communicate product benefits and support informed purchasing decisions.
Category Management Systems & Branded Retail Shelving
Transform retail shelf space with custom category management systems that improve product organisation, strengthen brand visibility and simplify the shopping experience.
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SEMCOM designs and produces permanent POS category management systems that bring structure, consistency and visual impact to retail shelving.
From branded shelf strips, product dividers and category signage to complete integrated merchandising bays, our solutions help shoppers navigate product ranges, identify key benefits and find the products they need.
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Designed for durability, flexibility and easy replenishment, our category management displays can incorporate modular shelving, colour-coded product segmentation, adjustable dividers, illuminated elements and interchangeable promotional graphics.
Ideal for pharmacy, skincare, health and beauty, FMCG and grocery retail, each system is tailored to retailer specifications and designed to maximise shelf efficiency, support product discovery and deliver a consistent brand experience across multiple stores.
Illuminated POS Displays, Branding & Retail Signage
Make your brand stand out with custom illuminated POS displays and retail signage that capture attention and create a premium in-store experience.
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SEMCOM designs and produces illuminated point of sale displays that combine striking visual impact with functional retail merchandising.
From LED lightboxes, backlit logos and illuminated product glorifiers to integrated shelf lighting and bespoke branded fixtures, our solutions highlight products and create distinctive retail experiences.
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Using materials such as acrylic, metal and engineered panels, our custom illuminated displays can incorporate energy-efficient LED lighting, concealed electrical components, illuminated shelving and interchangeable graphics.
Ideal for pharmacy, optical, beauty, consumer electronics and specialty retail, each display is designed to enhance product visibility, reinforce brand identity and deliver lasting visual impact.
Add a stronger conversion-focused call to action
Permanent POS Product Showcase Fixtures & Interactive Display Benches
Create engaging retail experiences with custom-designed product showcase fixtures and interactive display benches that invite shoppers to explore, test and discover your products.
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SEMCOM designs and produces premium permanent POS showcase fixtures that combine hands-on product demonstrations with functional retail merchandising. From interactive display benches and branded demonstration counters to integrated product testing stations and retail experience zones, our solutions bring products to life while creating a distinctive in-store brand presence.
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Custom-engineered using materials such as timber, metal, acrylic and durable laminates, our display fixtures can incorporate digital screens, integrated lighting, secure product mounts, concealed cabling and built-in product storage.
Ideal for consumer electronics, smart home technology, appliances, beauty and specialty retail, each display is designed to encourage customer interaction, communicate product benefits and support purchasing decisions.
Design, Engineering , 3D VISUALISATION, PROTOTYPING and Production
From bold creative concepts to precision-engineered retail displays, SEMCOM brings ideas to life through innovative design, technical expertise and quality production.
With over 25 years of experience in retail display design and manufacturing, SEMCOM creates permanent POS solutions that combine standout aesthetics, smart engineering and practical merchandising functionality. Our creative and production teams transform initial briefs into fully developed retail fixtures, balancing brand impact, structural performance, material innovation and commercial efficiency.
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From concept sketches and photorealistic 3D visualisations through to detailed engineering, prototyping, manufacturing and national rollout, we deliver complete permanent display solutions tailored to your brand, products and retail environment.
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Creative Discovery & Strategy - Understand your brand, shopper behaviour, retail environment and commercial objectives to develop a compelling creative direction.
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Concept Design & 3D Visualisation - Create original display concepts, innovative merchandising solutions and photorealistic 3D renders that bring ideas to life.
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Structural Design & Engineering - Develop detailed technical designs, material specifications and construction solutions that balance aesthetics, durability, functionality and cost.
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Prototyping & Product Development - Produce physical samples and working prototypes to refine design, test functionality and perfect materials and finishes before production.
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Manufacturing & Production - Deliver quality permanent POS displays through our Australian and international manufacturing network, with specialist fabrication, finishing and quality control.
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Assembly, Installation & Retail Rollout - Manage final assembly, kitting, warehousing, distribution and installation to deliver a consistent brand experience across retail locations.
Materials, Finishes & Manufacturing Innovation
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The right combination of materials, finishes and engineering transforms a retail display into a distinctive, durable and high-performing brand experience.
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SEMCOM designs and produces permanent POS displays using an extensive range of materials, selected to achieve the ideal balance of creative impact, structural performance, functionality and cost efficiency.
From premium illuminated product glorifiers and interactive demonstration units to robust metal floor displays and custom retail cabinets, we combine innovative materials and specialist finishes to bring ambitious retail concepts to life.
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Our materials and finishing capabilities include:
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Metal Fabrication & Powder Coating - Precision-engineered steel and aluminium fixtures, durable shelving systems, custom frameworks and premium powder-coated finishes.
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Acrylic & Specialist Plastics - Clear, coloured and illuminated acrylic components, precision-cut product holders, moulded elements and premium product presentation fixtures.
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Timber, MDF & Decorative Laminates - Custom joinery, engineered timber structures, decorative surfaces and furniture-quality finishes for sophisticated retail environments.
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Illuminated & Integrated Technology - LED lighting, backlit graphics, illuminated branding, digital screens and integrated electronic components.
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Premium Graphics & Surface Finishes - High-quality printed graphics, vinyl applications, brushed metal effects, textured coatings and custom decorative finishes.
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Modular & Sustainable Design Considerations - Replaceable graphics, interchangeable components, efficient material selection and durable construction designed to extend display usability.
Every material and finish is carefully considered against the display's intended environment, product requirements, expected lifespan and brand identity, ensuring a solution that looks exceptional and performs reliably in-store.
LOCAL & Offshore Manufacturing - From Prototypes to National Rollouts
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From a single premium display to thousands of permanent retail fixtures, SEMCOM delivers flexible manufacturing solutions tailored to your project requirements.
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SEMCOM combines in-house creative and technical expertise with an established network of specialist Australian and international manufacturing partners. This allows us to deliver sophisticated one-off retail installations, custom-engineered product demonstrations and large-scale permanent POS display programs with consistent quality, competitive production costs and dependable delivery.
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Our end-to-end manufacturing capabilities include:
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Australian & Offshore Production — Flexible local and international manufacturing options tailored to project complexity, production volumes, budgets and delivery requirements.
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Technical Engineering & Prototyping — Detailed CAD drawings, structural specifications, material development and physical prototypes to refine designs before manufacture.
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Specialist Manufacturing Processes — Metal fabrication, acrylic production, CNC machining, timber joinery, plastic moulding, printing and integrated lighting.
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Production & Quality Management — Dedicated production oversight, supplier management, material approvals, manufacturing inspections and quality assurance.
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Assembly, Testing & Protective Packaging — Display assembly, functional testing, quality inspections and purpose-designed protective packaging to ensure fixtures arrive in excellent condition.
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Warehousing, Distribution & National Rollouts — Integrated 3PL services, inventory management, kitting and coordinated distribution to individual stores or national retail networks.
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Our team manages the complete production journey, from approved designs and prototypes through to finished displays ready for retail installation. By combining creative innovation, technical precision and manufacturing expertise, SEMCOM delivers permanent POS solutions that achieve the intended brand impact while meeting commercial and operational requirements.
Retail Channels & Industries We Support
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From pharmacy and beauty to consumer electronics and specialty retail, SEMCOM creates permanent POS displays tailored to the products, shoppers and environments they serve.
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SEMCOM understands that different retail environments require different merchandising solutions. We design displays that balance brand presentation, shopper engagement, product accessibility and the practical requirements of each retail channel.
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Our permanent POS solutions are developed for a diverse range of industries, including:
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Pharmacy, Healthcare & Optical - Premium skincare cabinets, category management systems, illuminated product displays, hearing aid demonstration units and branded merchandising fixtures.
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Beauty, Cosmetics & Personal Care - Countertop product glorifiers, makeup tester displays, illuminated branding, premium shelving and bespoke product presentation units.
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FMCG, Grocery & Convenience - Branded shelf management systems, product organisers, permanent floor displays and high-visibility merchandising solutions that maximise available retail space.
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Consumer Electronics & Smart Home Technology - Interactive demonstration benches, touchscreen kiosks, digital displays, secure product mounts and integrated technology showcases.
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Hardware, Home Improvement & Bathroom - Heavy-duty metal display stands, specialist product fixtures, working demonstration units and branded showroom displays.
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Health, Fitness & Sports Nutrition - Durable freestanding merchandising units, multi-tier product displays and premium branded retail fixtures designed for high-traffic environments.
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Specialty Retail & Department Stores - Custom display cabinets, illuminated fixtures, product showcase stands and integrated branded retail environments.
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Every display is tailored to the brand's identity, product specifications, retailer guidelines and merchandising objectives. Whether developing a single flagship installation or a consistent display program across hundreds of stores, SEMCOM brings together creative thinking, technical expertise and production capability to deliver lasting retail impact.
PERMANENT POS DISPLAYS -
Frequently Asked Questions
What is the difference between temporary and permanent POS displays?
Temporary displays are commonly used for shorter promotional campaigns and are often manufactured using lightweight printed cardboard or corrugated board. Permanent POS displays are engineered for extended retail use, typically incorporating more durable materials such as metal, acrylic, timber and moulded plastics. They are designed to provide lasting brand visibility, withstand regular shopper interaction and support ongoing product merchandising.
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What materials can be used for permanent displays?
SEMCOM designs permanent POS displays using a wide range of materials, including powder-coated steel, aluminium, acrylic, timber, MDF, engineered panels, plastics and mixed-material construction. Displays can also incorporate premium finishes, LED lighting, printed graphics and specialist components. Material selection is tailored to the creative concept, structural requirements, retail environment, expected lifespan and budget.
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Can you develop a completely custom fixture?
Yes. SEMCOM specialises in creating bespoke permanent POS displays from initial concept through to finished production. Our creative and technical teams develop original display concepts, 3D visualisations, detailed CAD engineering drawings, prototypes and manufacturing specifications. Every fixture is tailored to your brand, products, merchandising objectives and retail environment.
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Can permanent fixtures have replaceable campaign graphics?
Yes. Permanent POS displays can be designed with interchangeable graphics, removable signage, modular components and adjustable product holders. This allows brands to refresh promotional messaging, introduce new products and update merchandising layouts without necessarily replacing the entire fixture.
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Can SEMCOM manage delivery to multiple retail locations?
Yes. SEMCOM provides integrated warehousing, assembly, kitting, inventory management and national distribution services. We can manage the rollout of permanent POS displays to individual stores or extensive retail networks, including protective packaging, store-specific allocations and delivery tracking through our POS HUB platform.
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Can permanent POS displays incorporate interactive technology?
Absolutely. SEMCOM designs and produces interactive retail displays incorporating touchscreens, digital content, integrated audio, sensors, product demonstration systems and secure product mounts. These solutions are ideal for consumer electronics, healthcare, beauty, appliances and other products that benefit from hands-on demonstrations and interactive shopper experiences.
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Can you create illuminated POS displays and branded signage?
Yes. Our permanent display solutions can incorporate LED lighting, illuminated logos, backlit graphics, integrated shelf lighting and illuminated product presentation areas. Lighting can be engineered into countertop glorifiers, freestanding displays, retail cabinets and larger branded fixtures to enhance product visibility and create a premium in-store experience.
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Do you provide 3D design, engineering drawings and prototypes?
Yes. SEMCOM provides creative concept development, photorealistic 3D renders, technical CAD drawings and structural engineering for permanent POS displays. We can also produce physical prototypes and working samples to evaluate appearance, functionality, materials and construction before proceeding to full production.
Do you manufacture permanent POS displays in Australia or offshore?
Both. SEMCOM works with specialist Australian and international manufacturing partners to deliver permanent POS displays across a range of materials and production processes. We assess the most suitable manufacturing approach based on design complexity, production quantities, tooling requirements, quality expectations, budget and delivery timelines.
Can you produce small quantities as well as large national rollouts?
Yes. SEMCOM supports projects ranging from individual premium display fixtures and small retail trials through to large-scale national production programs. Whether you require a single interactive demonstration unit, 50 custom retail displays or thousands of permanent fixtures, we can develop an appropriate design and manufacturing solution. Minimum order quantities may vary depending on the materials, tooling and manufacturing process.
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Can permanent POS displays be designed for specific retailers?
Yes. We develop permanent POS displays to suit the merchandising requirements, available floor space and practical specifications of different retail environments. This includes pharmacy, supermarkets, department stores, hardware retailers, beauty stores, consumer electronics outlets and specialty retail locations. Where retailer guidelines are provided, these are incorporated into the design and engineering process.
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Can SEMCOM manage assembly, installation and retail rollout?
Yes. Depending on the project requirements, SEMCOM can manage factory assembly, quality inspections, protective packaging, warehousing, distribution and installation arrangements. Displays can be supplied fully assembled or in modular components for on-site assembly, with the most suitable approach determined by fixture size, transport requirements and retailer access conditions.
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Does SEMCOM service all of Australia, Asia Pacific and international markets?
Yes. Based in Sydney, SEMCOM supports brands and retail marketing programs across Australia, New Zealand, the Asia-Pacific region and international markets. Our local and offshore production network enables us to coordinate POS display manufacturing and distribution across multiple locations and territories. From individual Australian retail activations to larger regional and international programs, we can develop tailored solutions to suit market requirements, production specifications and logistics arrangements.
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What are the typical lead times for locally manufactured versus offshore POS displays?
Lead times depend on the display design, materials, order quantity, production complexity and delivery destination.
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As a general planning guide:
- Australian production: Approximately 4–6 weeks following final approval and production sign-off for straightforward POS displays, 6-8 weeks for more intricate displays.
- Offshore production: Approximately 6–8 weeks for manufacturing and sea freight to Australia, depending on production requirements, shipping schedules and customs clearance and 8-12 weeks for more intricate displays that may require tooling.
SEMCOM can assess both local and offshore manufacturing options to recommend the most suitable approach based on your budget, campaign launch date, quantities and quality requirements. Expedited production and air freight may also be considered for time-sensitive projects.