top of page

The importance of point of sale displays

Point of Sale (POS) display stands play a crucial role in influencing consumer buying decisions in the retail environment. Point of Sale Display stands are strategically positioned at various touchpoints where customers are most likely to make impulsive purchase decisions or where the customer decision processes requires self selection information; near or at the checkout counter, at shelf, in the aisle, off location at entry or front of store.

 

Key importance  of POS display stands include:

Increased Visibility 

 

POS display stands are designed to grab the attention of shoppers as they approach the checkout area. Their strategic placement ensures that even customers who hadn't planned on buying specific items might be enticed by what they see. Increased visibility translates into higher chances of conversion.

Impulse Purchases

At checkout POS displays stands are particularly effective in promoting impulse purchases. When customers are waiting in line or just about to complete their shopping trip, they are more open to spontaneous buying decisions. POS displays often showcase small, affordable, and eye-catching items that are easy for shoppers to add to their baskets on a whim.

Highlighting Promotions and New Products

Retailers can use POS display stands to showcase promotional items, limited-time offers, or new product launches. The visual appeal and proximity of these displays make it more likely for customers to notice and be tempted by these special deals.

Cross/companion-Selling and Upselling

 Retailers can strategically position related products on these stands to encourage cross-selling and upselling. For instance, if a customer is buying a coffee machine, a POS display could feature complementary items like coffee beans, mugs, or milk frothers, increasing the average transaction value.

Brand Awareness 

POS displays can reinforce brand identity and awareness. Consistent branding and eye-catching designs on these stands can leave a lasting impression on customers, potentially leading to repeat business and brand loyalty.

Seasonal and Holiday Promotions

Retailers can easily adapt POS display stands to align with seasonal or holiday promotions. Whether it's Valentine's Day, Halloween, or Christmas, these displays can be used to feature relevant products, creating a festive shopping atmosphere.

Space Optimization

In many retail spaces, checkout areas are relatively small and crowded. POS display stands help maximize the use of available space by displaying products vertically. This efficient use of space can increase the variety of products on offer without cluttering the area.

Consumer Engagement

Interactive POS Point of Sale display stands, such as touchscreens, digital kiosks and product engagement and testing displays, can engage customers by providing product information, videos and  actual product usage demonstration. This engagement can educate customers about products and increase their interest in making a purchase.

In summary, Point of Sale display stands are strategically positioned tools that capitalise on the psychology of consumer behavior. They create opportunities for impulse purchases, promote special offers, reinforce branding, and enhance the overall shopping experience. When used effectively, POS displays can significantly influence consumer buying decisions and contribute to increased sales and profitability of your brand in the retail environment.

Semcom have over 25 years of experience in designing and producing POS Point of Sale Display stands. With our expertise and experience, you are ensured in getting the best result for your investment.

Want to know more?  askSEMCOM

bottom of page