GLOSSARY OF TERMS -
Get up close and personal with shopper marketing lingo
You are sitting at a briefing session and the boss wants to “Run a BOGOF, GWP, Off Location, Cross Category Promotion, in FMCG, using Wobblers, Aisle Invaders, Shelf Talkers, 1/4 Pallets and Prepacks, all to be in reps sheds ready to activate in QTR 4.”
What The?
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Everyone else is nodding, while you are struck by the “impostor syndrome”, feeling overwhelmed - especially if you are new to the industry.
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After 25 years in the field, we believe we have mastered this ‘foreign language’ and we want to help.
When in doubt, "ask SEMCOM".​
Check out these key industry terms.
POINT OF SALE DISPLAY TERMS
Aisle Fin
Aisle Invader
Floor Bin
Permanent Display Bin
Mesh End
Wing End
Dense End
Gondola End
Joey Pouch
Joey Brochure
Header
Shelf talker
Cubes
Hangsell Unit
Clip Strip
Case Stacker
Pallet Wrap
Counter Unit
Off Location
Shelf Strip
Datastrip
Wobbler
T-Wobbler
Spring Wobbler
Bobbler
Jetwire
Shroud
Dairy Case
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Waterfall Display
Shelf Tray
Shelf-Ready Tray
Shelf-Ready Packaging
Bin Dress Up Kit
Shelf Strip Rolls
Hotspot Units
Dump Bins
Gravity Feed Units
Mobile Unit
Batwings
On-premise alcohol displays
Off-premise alcohol displays
Digital LCD display
LED lighting
Motion displays (tickers)
Sidekick
Powerwing
Pegboard display
PDQ trays
Rigid board presentation kit
Launch kits
Weekender floorbin
Pillow pouch
Neck tag
Elastitag
Holographic
​Freezer Coffin
Lenticular
Window pos
Pallet Display
¼ Pallet
4 Way Display
Sales Kits
Detailer
Jumbo Product Box
Security Covers
Pop Up Displays
Tent Card
Strut Card
Standee
Security Gate Cover
Hotspot
Pre-Pack
Lama
Glorifier
Archway
Bunting
Floor decals
Window stickers
Spinning mobile
Pull up banner
X banner
Interactive display
E paper
Duty free display
Category markers
Augmented reality
Pole topper display
Marketing kits
Sound displays
Fridge caddy
Stackable PDQ
Carry packs
Bags
Bottle topper
Telescopic display
Trade presenters
Bollard covers
Giveaway
Tear pads
Mop skirts
Counter mat
Popsicle/ Lama
Exhibition display
Self erect pop up display
Rubber band display
Slimline bin
Entry box
Anti theft
Bulk end display
Touch screen
Semi perm display
Pop up mailer
Sell in Kit
Electrostatic Stickers
Octopus Stickers
ARTWORK AND PRINT TERMS
Render
Finished Art
Prepress
HiRes
Fonts
Outlined
PMS Colours
Pantone Colours
Spot Colours
Special Colour
CMYK Colours
RGB Colours
HEX Colours
One Sided Board
Aqueous Varnish
Machine Varnish
Celloglaze
Spot UV Varnish
Virgin Stock
Recycled Stock
Emboss
De-Boss
Foil
Cellokote
Screen Printing
Pad Printing
Coated Board
Uncoated Board
Bleached Board
Kraft Board
Laminate
Mounted
Saddle Stitch
Perforated
MicroPerf
Bound
Spiral Bound
Offset Printing
Digital Printing
Knifeline
Die Cut
Artboard
Gloss
Satin
GSM
UM
E-Flute
B-Flute
M-Flute
Glamma Flute
Fibre Board
Digital Banners
TRADE MARKETING TERMS
Below The Line (BTL)
Above The Line
Agency
Production House
4 P’s
Digital
Social
Path to Purchase
Touchpoints
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Trade Promo
Consumer Promo
Sales Promo
Game of Skill
Game of Chance
Instant WIN
Second Chance Draw
Permit Numbers
GWP
Gift With Purchase
BOGOF
Buy One Get One Free
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OTC
BTC
Scheduled
FMCG
ROUTE
P&C
Petrol & Convenience
Health & Beauty
Electronics
Hardware
On Premise
Off Premise
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Sell In
Sell Through
Case Deal
On Promotion
Off Location
Impulse
Checkout
Parasite Display
Leach Display
Cross Category
Companion Sell
Eye Line
Planogram