NEUTROGENA x COACHELLA —
WIN A VIP EXPERIENCE PROMOTION
RETAIL POint-of-sale SUITE
FESTIVAL FUN!
Semcom’s strategic collaboration between Neutrogena and Coachella brought a bold, festival-inspired retail experience to life. Designed as an exclusive promotion, the campaign was an intersection of beauty and culture, creating a highly engaging, in-store activation that also drove traffic to Priceline.
CLIENT:
Kenvue
CATEGORY:
Health and Beauty
RETAILER:
Priceline Pharmacy
SERVICES:
Creative design • Industrial design • Production • Fulfilment
DELIVERABLES:
Combi-van floor display • 3D Gondola end • Hangsell
Security sleeve • Floor bin dress kit • Rep shirts
Off-location point-of-sale items
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CHALLENGE
A retailer-exclusive promotion that solves differentiation that boost in-store engagement and driving conversion among young consumers. Traditional retail displays are ineffective in capturing attention or creating meaningful interaction, making it difficult to attract new shoppers while also encouraging repeat purchase behaviour.
SOLUTION
Visually immersive displays that mirrored the Coachella aesthetic. It included a retro Combi-van design with curved panels, integrated wheels and a seamless vehicle wrap. This created a 3D shopping environment that felt experiential and highly shareable throughout a nationwide rollout.
RESULTS
The campaign boosted retail performance, elevating both shopper engagement and product discovery in-store. It brought in new audiences while reinforcing repeat purchasing behaviour, ultimately enhancing brand presence and creating a lasting connection with customers.
+34%
SALES GROWTH
$375K
INCREMENTAL SALES
+8.3%
NEUTROGENA INCREASE IN PRICELINE
+15.3%
NEW SHOPPERS
+22.3%
REPEAT CUSTOMER
