Travel Essentials POS Display
Care Pharmaceuticals | Travel Retail & Pharmacy Activation
Turning a Travel Theme into a Standout Retail Activation
The Challenge
Capturing the Attention of Travellers on the Move
Care Pharmaceuticals wanted a distinctive, multi-brand point-of-sale display that would encourage shoppers to stock up on travel health essentials before heading away. With travel retail providing an opportunity to reach travellers making last-minute purchases, the brief was to create something unmistakably travel-related, visually engaging and easy to shop.
The challenge was to showcase five brands within a compact footprint while ensuring the display was durable enough to withstand busy pharmacy environments.
The Creative Solution
A Suitcase Full of Travel Essentials
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From Campaign Concept to In-Store Activation
SEMCOM's involvement extended well beyond the design of the physical POS display.
Our creative team developed the overarching “Just in Case” campaign concept, including the slogan, key visual, travel-inspired artwork and supporting retail messaging.
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Built around the familiar experience of packing for a trip, the creative featured an open suitcase filled with essential travel health products, supported by boarding-pass graphics and airport imagery.
This provided a cohesive visual identity that connected multiple Care Pharmaceuticals brands under one compelling shopper message.
​Designed for High-Traffic Retail
Creative Impact. Practical Engineering.
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SEMCOM transformed the brief into an eye-catching, suitcase-inspired cardboard floor display designed to look right at home in a travel retail setting.
Featuring a bold orange suitcase silhouette, an oversized luggage-tag-style header, a telescopic-handle motif and multiple product shelves, the display brought the travel theme to life in a fun and instantly recognisable way.
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The campaign message, “Just in Case”, connected with travellers preparing for a trip, encouraging them to consider the health and personal care essentials they might need along the way.
Dedicated shelves brought products from brands including Hydralyte, FESS and Murine Dry Eyes together in one convenient shopping destination.
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The result was a fully integrated shopper marketing activation - from the initial creative idea through to the finished in-store display - designed to capture attention, encourage impulse purchases and make travel health essentials top of mind.
The Outcome -
A Memorable Display That Kept Travelling
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The suitcase-inspired activation brought five travel-health brands together in a highly visible off-location display.
The campaign reported increased off-location pharmacy sales, while its shopper-friendly merchandising and durable construction helped displays remain in stores for 12 months after activation.
Looking to Create a MEMORABLE IMPACT
From initial concept and industrial design through structural engineering, technology integration, production and installation, SEMCOM develops custom retail displays that encourage shoppers to engage with your products.
Whether you're launching new technology, demonstrating product features or creating an immersive in-store brand experience, we can help bring your vision to life.